Shop’s 100th

Agnar Hagen Sko is a family owned show shop. Despite the rise and spread of retail chains, the shop is still going strong.
They contacted me to help them celebrate their 100 years of existence at the same location.

Anniversary logo

Existing logo (left) and anniversary logo (right).
Used in social media, on store front and in printed ads,

Storefront anniversary exhibit

Present day shoe shop. Anniversary exhibit display on the left.
I was entrusted with the empty left storefront and a considerable amount of vintage shoes and effects to choose from.

1900’s—1960’s
In the background is a picture of the street in the 1910’s.

1960’s—1980’s
In the background is a picture of the building in the 1940’s.

Only Norwegian produced or Norway related shoes were displayed.
This is a ladie’s shoe from the 1890’s.

Shoes from World War II.
Resources were scarce during the war and fish skin was commonly used as a replacement for leather.
Note the reinforced or entirely wooden soles.

Vintage newspaper ad from 1942 promoting the exchange central that this shop was part of during World War II.

Vintage 1950’s and 1960’s packaging.

Open spread from «A Shoesalesman’s Guide».

Shoemaker’s tools and factory branding effects.

Printed ads

The printed ads were featured in two newspapers and three magazines.

Shop history

Shop founders Emil and Walborg Hagen.
Walborg would have been the proper shop manager, but as this was deemed inapropriate for women Emil officially carried out the responsabilities.

The shop in 1916 at its current adress.

The present day apartment block was erected in 1939 behind the shoe shop.

The apartment block in the early 1940’s.
A man can be seen seemingly exiting the shoe shop on the bottom right. Note the SKO sign.

The iconic fluorescent lights, sadly removed during a 2015 renovation.